Mailworkz: E-Marketing Blog

www.blacklistmonitor.com

We all know email is probably today’s most popular way to advertise. Every day our inboxes are filled with messages from people who want our business - whether we asked for the contact or not. Email is today’s biggest communication factor; but why shouldn’t it be? It’s all but free to use, and it’s almost instantaneous.

But there is one problem with advertising via email that you may not think of very often: blacklisting. All it takes is one complaint, and your ISP or domain name can be put on someone’s black list and your IP is blacklisted. If you’re on the blacklist, your emails are not getting through - and neither is your advertising message.

So how big of a problem is this? AOL, one of the world’s biggest Internet service providers, blocks a whopping 80% of email messages to its subscribers due to blacklising. Your email could be the most legitimate message ever sent, but if one person forgets they signed up or decides to complain, you could be blacklisted. And for your business, the resulting slump in sales can be devastating.

What is a blacklist exactly? A blacklist is a database of known Internet addresses (or IPs) used by individuals or companies sending spam. Various ISPs and bandwidth providers subscribe to these blacklist databases to filter out spam sent across their network or to their subscribers. Companies like AOL, MSN, and Yahoo all have very strict policies on spam, so many well-intended, legitimate emails never get through.

So how can you be sure you haven’t been blacklisted? Unfortunately, you really can’t be 100% sure. You may be on someone’s blacklist and not even know it, and can be added to and removed from blacklists at the drop of a hat. The only way to prevent being blacklisted unfairly is to use today’s technology to keep track of it all. There is cutting-edge software technology available that checks all the major blacklists like Spamcop, MAPS, and SPAMHaus, to ensure your domain or ISP hasn’t been added.

Taking a few moments to understand and solve your potential blacklisting problem can mean a world of difference in your bottom line.

http://blacklistmonitor.mailworkz.com

How your email marketing message is structured will determine 50% of its success. Get Your Free Copy

It’s difficult to quantify the impact your email message will have on your total email marketing efforts. But, it’s safe to say, that impact will be significant.

Obviously, if your email is poorly structured, few will read it. If your message is effectively written, however, the results can be considerable. In fact, many direct-response offers delivered by email out-pull conventional mail by a wide margin.

Like the best sales letters, email is personal, one-to-one communications. But delivering an effective marketing message through this media can be tricky business.

Perhaps the biggest mistake writers make is relying too heavily on the lessons learned from decades of “paper” direct mail. True, certain principles still apply — such as a strong offer, powerful lead-in, and an appeal to buyer self-interest. But other writing rules, successful in print marketing, fail miserably in email. As a marketing medium email, it seems, is setting its own rules.

But what are those rules? Unfortunately, these are still evolving. What follows are one-hundred and one of the best writing tips — based on research, testing, interviews with experts, and personal experience with dozens of successful campaigns — I have discovered for creating successful email marketing messages.

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Click here to get your Free Copy of 101 Writing Tips for Successfull Email Marketing. This document is in Adobe .PDF format. Adobe Acrobat Reader is required to view this file.