8 Steps To Optimize Your Email Marketing - Step 2
2. Ask your subscriber’s to add you to their Address Book Or Safe Senders List.
As email marketers, we spend a considerable amount of time building relationships with ISPs and maximizing our email campaigns to get our emails placed in our customers/clients Inbox. Unfortunately, this work is often derailed because the final destination, the e-mail client (Outlook, Hotmail, Yahoo, etc.), have filters that can filter your email into the junk folder or not deliver it at all. To get to the Inbox, it’s important to have your email address or sender domain added to their safe list.
Stay tuned for step 3 next week.
