Mailworkz: E-Marketing Blog

Personalize and Segment your list
Personalization and segmentation are very important keys to your email marketing success and are not widely used. Your subscribers inboxes are receiving an increasing amount of emails and you must compete. Emails that include; personalized subject lines, salutations, offers, follow-ups, etc will stand out from the pack. Start off by personalizing the message with their “First name”, then you can move on to sending different emails to different segments of your list.
Each step can take your email marketing success further.

2. Ask your subscriber’s to add you to their Address Book Or Safe Senders List.
As email marketers, we spend a considerable amount of time building relationships with ISPs and maximizing our email campaigns to get our emails placed in our customers/clients Inbox. Unfortunately, this work is often derailed because the final destination, the e-mail client (Outlook, Hotmail, Yahoo, etc.), have filters that can filter your email into the junk folder or not deliver it at all. To get to the Inbox, it’s important to have your email address or sender domain added to their safe list.

Stay tuned for step 3 next week.

1. Send emails that have value and are relevent. Your customers/clients are looking to you to provide the information they requested and offer them some value. The days of bulk email sending for the sake of sending are over. Capture as much data as you can from your customers, maybe in a survey for example. Then as time goes on, you will be able to send more qualified information, which will inturn increase your chances of your emails actually reaching your customers.

Stay tuned for the next installment.