Email Marketing Software or Service?

83% choose email marketing as the most important advertising media they planned to use in 2007. - Datran Media (2007)

With the ongoing increasing popularity of email marketing, there is no shortage of email marketing software and web-based services and solutions out there to choose from. So how do you choose between an email marketing software and email marketing service? Mailworkz offers both.

Email Marketing Software. This is a great option if you have a limited budget as they are usually a one time fee. Mailworkz offers an award winning email marketing desktop software Broadcast. Some of the many advantages of Broadcast are:

- You can send unlimited campaigns for a flat rate.
- Mail is sent through your company mail server or ISP’s, and the delivery options are yours to configure.
- Software is installed on your computer and the data is kept private and secure on your own computer.
- You manage everything.

Web-based Service. Using the services of an ESP (Email Service Provider) such as Zebratracks has even more advantages. These include:

- You don’t have to install any software or run a specific operating system. All you need is a browser connected to the Internet and you can get started from any computer at any location.
- Cost is usually a lower initial investment (depending on campaign size).
- You don’t have to involve your in house technical staff or ISP (internet service provider). Your ESP handles everything for you.
- Mail is sent through the ESP’s servers. They are responsible for email deliverability and reputation, ISP relations, etc.
- List management is automated. Unsubscribe and bounced emails are processed without filling up user’s inbox.
- Using an ESP ensures that you will have the most current tools avail­able to meet the changing requirements of the industry without having additional updates to install - as required in the case of most purchased bulk email software.

Whether you choose a software or service, email marketing is crucial to the success of your effective online client communications.

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This entry was posted on June 28, 2007 at 2:48 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Email Marketing Software or Service?”

  1. Computer Software » Computer Software June 28, 2007 5:05 pm Says:
    June 28, 2007 at 5:09 pm

    [...] Email Marketing Software or Service? Software is installed on your computer and the data is kept private and secure on your own computer. - You manage everything. Web-based Service. Using the services of an ESP (Email Service Provider) such as Zebratracks has even more … [...]

  2. Lomax Says:
    June 29, 2007 at 11:03 am

    Where does Datran get this 83%? Whom does this 83% represent? The IAB just released its internet revenue numbers (which I trust more than Datran) and banner and search still demand the most dollars spent by marketers, with online lead gen coming in third with about a 70% growth rate from 05-06. Email has the smallest market share with only 2%. So, again what is Datran referring to?

  3. Bentley Says:
    July 9, 2007 at 12:55 pm

    Check out http://www.emailstatcenter.com. There are lots of email stats.

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